The adversary influences the target's actions by building a relationship where the target has a liking to the adversary. People are more likely to be influenced by people of whom they are fond, so the adversary attempts to ingratiate his or herself with the target via actions, appearance, or a combination thereof.
The adversary must have the means and knowledge of how to communicate with the target in some manner.
The adversary must have knowledge of the types of things that the target likes.
Typical Likelihood of Exploit
Methods of Attack
Attacker Skills or Knowledge Required
Skill or Knowledge Level: Low
The adversary requires strong inter-personal and communication skills.
Solutions and Mitigations
An organization should provide regular, robust cybersecurity training to its employees to prevent social engineering attacks.
"Varies by context"
Attacks that leverage the principle of liking can lead to the target performing an action that results in a variety of consequences that negatively affect the confidentiality, availability, and/or integrity of an application or system.
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Page Last Updated or Reviewed:
July 31, 2017
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